App install links opened through the iOS or Android Brave browser may fail to connect to the branded app.

This is by design because Brave is a privacy-focused browser that automatically blocks advertisements and trackers in its default settings. The Brave browser attempts to randomize the device's identity to confuse any tracking. Unfortunately, even legitimate reasons for tracking users are blocked, which causes issues for users who follow links to Google Play or Apple App Store. 

To fully understand this issue, let's consider a simple e-commerce website. A mobile user on the company website would tap on a product they wish to purchase, and they'll be redirected to the app store to download the app to complete the purchase. After the download, the app typically presents the product, and the user can purchase it.

Unfortunately, since Brave attempts to keep the website visitor anonymous, it blocks device detection communication to the app store via the product link, and thus, the company's app would not be able to present the product the user initially clicked on. In this case, the user has to search for the product again to purchase.

Similarly, the mobile mortgage app's install link (the product link) is also blocked from communicating with Google Play and Apple App Store; hence, after the installation, the mobile mortgage app cannot present the Broker or Real estate agent's brand. In this case, clients must manually search for the expert from the list and select them as their go-to agent.

Brave allows users to disable this additional block by letting you turn off Block Fingerprinting Brave Shield & Privacy. Although not ideal, we hope that Brave will be able to make exceptions to their strict rules by allowing specific sites or mobile apps that can prove to be legitimate and useful for the user to communicate seamlessly with Google Play and Apple App Store.